Diversion has become a “four letter word” in the professional beauty industry. Yet it is surprising that so many people don’t understand what diversion really is and how it affects the industry. In the beauty industry, diversion is the sale of professional salon products outside of their normal channels of distribution, otherwise known as a “grey” markets. Since there is not the assurance of proper distribution in “grey markets,” there is also no assurance that the product in the bottle matches the product packaging. Diverted products can be diluted, mishandled, out of date, or even replaced with another product. Genuine professional hair products are sold only in authorized salons. Diverted products can be counterfeit, diluted formulas, or old, expired formulas that may not be safe to use. W Salon guarantees the quality of all professional products that are sold in the salon.
Professional products lines available at W Salon
Amika-Amika was founded by industry OUTSIDERS in Williamsburg, Brooklyn in 2007 and is the antithesis of a typical beauty brand.
Instead of purveying unattainable perfection we believe in an idiosyncratic and totally individual version of beauty. The result is a culture of inclusion and positivity, all while delivering puddles of fun and a sunny disposition from looking at our packaging.
We are always on a quest for new technologies and ingredients to deliver high-performing products – even replacing ingredients when better alternatives are available. Our products are vegetarian-friendly, cruelty-free and free from* sulfates, MIT, MCIT, Phthalates and artificial colors.
Living Proof-In the end it’s all about performance. And products that keep their promise. But years before our products ever made their way into your hands...ages before they earned beauty industry accolades and won scientific breakthrough awards, our products started out as molecules in our labs. Molecules that were invented, synthesized, analyzed, and patented. Again and again until our scientists broke the mold and our beauty experts were astonished by the results. We are proud to carry this award winning hair care line.
Davines-Founded in Parma, Italy in 1983 by the Bollati Family, Davines Group started as a research laboratory, producing high-end hair care products for renowned cosmetic companies worldwide. After a decade of honing our expertise, we began creating our own brand of Davines hair care products exclusively for salons.
DevaCurl products are 100% sulfate, silicone and paraben free, but there's more. The entire line is inspired by conversations with real curly girls. Our innovative formulas are made to fit into your daily routine. From our cleansers and conditioners that hydrate your hair in the shower to our easy styling products that work on wet or dry curls, it all adds up to endless amazing hair days.
Moroccanoil- our passion is empowering beautiful transformations. We started with the original Moroccanoil Treatment which revolutionized the haircare industry. We built our reputation on positive word of mouth from runways to salons to editorial spreads. Our antioxidant infused, nutrient rich, innovative formulas are unmatched and provide dramatic results. That is why salon-exclusive Moroccanoil is preferred by professionals and consumers alike -- because our products simply work.
Esquire Men's Grooming is formulated with proven ingredients to stimulate hair growth and exfoliate the scalp—all without harsh chemicals and parabens—the Esquire Men’s Grooming Collection features expertly formulated products and useful tools for every hair type and style.
American Crew is more than just a lifestyle brand or a salon supplier. It's a landmark in the history of men's grooming. It's the leading salon brand created for men specifically to meet the needs of stylists.
Keratin Complex offers a complete, well-balanced range of shampoos and conditioners to keep you hair looking and feeling great day after day – all with natural keratin. These shampoos and conditioners are designed and formulated to complement every hair type and specific need – from maintaining your therapy treatment and hair color, to clarifying and re-balancing, to gentle daily use.
Olaplex is free of silicone, sulfates, phthalates, DEA, aldehydes, gluten and is never tested on animals. Olaplex reconnects broken disulfide sulfur bonds in the hair. Hair bonds are broken during thermal, mechanical and chemical services.