Diversion has become a “four letter word” in the professional beauty industry. Yet it is surprising that so many people don’t understand what diversion really is and how it affects the industry. In the beauty industry, diversion is the sale of professional salon products outside of their normal channels of distribution, otherwise known as a “grey” markets. Since there is not the assurance of proper distribution in “grey markets,” there is also no assurance that the product in the bottle matches the product packaging. Diverted products can be diluted, mishandled, out of date, or even replaced with another product. Genuine professional hair products are sold only in authorized salons. Diverted products can be counterfeit, diluted formulas, or old, expired formulas that may not be safe to use.
W Salon guarantees the quality of all professional products that are sold in the salon, thank you for supporting small business.
We combined our deep knowledge of hairdressers and their clients to imagine a world of hair care products that would exceed expectations. And we enlisted expert scientists to make it a reality. In the salon and at home, we take haircare to the next level, always.
Amika was founded by industry OUTSIDERS in Williamsburg, Brooklyn in 2007 and is the antithesis of a typical beauty brand.
Instead of purveying unattainable perfection we believe in an idiosyncratic and totally individual version of beauty. The result is a culture of inclusion and positivity, all while delivering puddles of fun and a sunny disposition from looking at our packaging.
We are always on a quest for new technologies and ingredients to deliver high-performing products – even replacing ingredients when better alternatives are available. Our products are vegetarian-friendly, cruelty-free and free from* sulfates, MIT, MCIT, Phthalates and artificial colors.
When searching the world for our ingredients, KEVIN.MURPHY looked for companies that use micro cultivation, organic growing practices, or ecologically sound wild harvesting techniques to ensure the KEVIN.MURPHY range is of the very highest natural quality.
Vitamins and amino acids repair the outer surface of the hair, thickening the hair and reducing the formation of split ends.
All KEVIN.MURPHY hair products are sulphate free, paraben free and cruelty free.
Keratin Complex offers a complete, well-balanced range of shampoos and conditioners to keep you hair looking and feeling great day after day – all with natural keratin. These shampoos and conditioners are designed and formulated to complement every hair type and specific need – from maintaining your therapy treatment and hair color, to clarifying and re-balancing, to gentle daily use.
Olaplex is free of silicone, sulfates, phthalates, DEA, aldehydes, gluten and is never tested on animals. Olaplex reconnects broken disulfide sulfur bonds in the hair. Hair bonds are broken during thermal, mechanical and chemical services.